Before I even click into a product, I look at the star rating, as you can see above. At a quick glance, I can see if other people like the product, and can immediately determine if I’m interested in learning more. If there’s a low star rating, it’s safe to assume the experience or product itself isn’t worth my time.
I also look at the number next to the stars. I like to know how many people reviewed the product. Why? Because if only one person rated it five stars, then I don’t really know if the product is that great. One person isn’t enough to convince me. I need at least 3-5 people to confirm it’s either good or bad. If there are dozens of reviews or even hundreds, and the rating is still 4 or 5 stars, then I know I can trust that business.
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